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The Psychology of Line and Color Workshop
Madison Avenue has known for a long time that the use of certain colors in advertising and product branding increased sales across the board. This was also true in the use of layout and design. It was noted that certain types of lines created either positive or negative reactions, thereby increasing or decreasing sales.
For any artist, whether he be an abstract expressionist or a classical painter, having such knowledge can potentially increase his sales. What if the artist knew what makes an art lover convert to an art collector, one who will reach for and purchase your work of art?
There is such a thing as “mood” lines and emotional responses to certain colors. This workshop takes you through the difference between line and color as it affects your audience and how to incorporate these secrets into creating art that sells.
This workshop is geared toward any level of skill (beginner to advanced). It begins with instruction and a demonstration, and will be followed by student exploration into the use of these tools, whether painting in oils, acrylic, or watercolor. The workshop is 5 hours long, from 10 am until 3 pm, with a short lunch break.
• Dates: Saturday | January 19
• Location: McGough Nature Park
11901 146th St N, Largo, FL 33774
• Day & Time: Sunday, 10:00 AM - 3:00 PM
• Instructor: Fran Failla
• Level: Beginner, Intermediate, and Advanced
• Age Restrictions: Adults Only 16+
• Fee: $100
Meet your Instructor...
Fran Failla
Master of Simplicity - Making The Ordinary Extraordinary
Fran's artistic journey began in the seventh grade, when her teacher gave her a challenge - reproduce a work of art by a well-known master artist. She chose a still life painting by Post-Impressionist, Paul Cezanne. Amazingly, she was able to reproduce the master's painting almost exactly. Her teacher immediately encouraged Fran's mother to nurture her talent. Her mother wasted no time purchasing oil paints, canvas and easel from a local art store, thus reinforcing Fran's painting experience. Thus, with Cezanne as her influence, she began to paint in earnest and went on to win several awards during her early school years.
In high school and college, Fran continued to study art and art history. She enrolled in every art class available and excelled in most, but oil painting provided the greatest versatility and color palette for her. It allowed her to communicate in the rich and provocative way that only oils can render. In college, she found a multitude of accomplished and well-known working artists to study under. She excelled in still-life images. Fran also attended the renowned Art Students League in New York for many years, again studying with several modern-day masters. During that time, she won their prestigious "Red Dot" award more than once.
In 2018, she moved from her native New York City to the Tampa/St. Petersburg area in Florida. Following the mantra to constantly learn and grow, she sought out new artistic venues to further her skills. She chose to attend the Dunedin Fine Arts Center in Dunedin, FL and study under master artist, Markissia Touliatos. She has also formed working affiliations with the Beach Art Center in Indian Rocks Beach, FL and TESA (The Exhibiting Society of Artists) to name a few. Recently, she became a 2024 Creative Pinellas "Emerging Artist" Grant recipient.
Asked to speak about her current work, her response was "I love color and light – the more vibrant, the better. If I can reproduce something as ordinary as a ceramic pitcher or an apple and bring it to life with the sensation of movement in my brushstrokes, with beautiful, saturated colors and intense lighting, then I have done my job. It's no longer just an apple or a pitcher then. It's now alive and it has an aesthetic that the viewer will never realize in the mundane world around them."
Her peers refer to her as “the master of simplicity” because her style of painting is fast and loose, which eliminates unnecessary details and focuses on form, color, light and movement. Unlike a photograph, the work is painterly and fluid. Painting still-life motifs facilitate the simplicity of expression at its best. "When I'm painting something as ordinary as an apple and making it emotional, charged with movement and color, dynamic and beautiful – well, it's what I do. In other words, I'm taking the ordinary and making it into something extraordinary."
Workshop Policy
All fees associated with classes and workshops are non-refundable. In the event a registrant needs to change or cancel their registration, the registrant should contact the Beach Art Center as far in advance as possible. Any agreement to change, cancel or transfer a registration after the class/workshop date has taken place is made at the sole discretion of the instructor.
Beach Art Center reserves the right to cancel workshops if minimums are not met or for any other reason relevant to business needs. In the event of a cancellation initiated by Beach Art Center, the registrant will receive a full refund. Beach Art Center does not hold credits on account for future use.